What do you get when you combine 800 million active users and 60 million images/videos shared per day? The king of social media marketing. Instagram has clearly got it going as far as the numbers go. But to make anything out of its massive potential, you need to build a healthy following. Nathan from Foundr.com guides us on what you could do to gain more Instagram followers.
Share Relatable Content
Take a look at the most popular accounts on Instagram — or any social platform, for that matter — and you’ll notice a common theme: They post content that resonates well with the audience. In other words, their posts tell stories that others can relate to and connect with. Taking advantage of such material will showcase the human side of your brand, which is a surefire way to attract followers to your feed.
Post at the Right Time
Speaking of feed, it’s worth remembering that anything you post, no matter how interesting, only has a few hours worth of shelf life on the news feed. As such, you owe it to yourself to figure out what times of day your target audiences like to hit the ‘gram. Sure, this will not grow your following per se. But there’s a lot to be said about timing your posts for maximum engagement, right?
Asking questions in photo captions is perhaps the simplest way to spark a conversation. Not that you have to use direct questions — anything that will generate responses (e.g. a ‘spot the differences’ post) is good to go. And who wouldn’t want to hop onto an interesting conversation when given the chance? Your posts, as long as they generate shares, will serve as invitations for others to like and follow you.
Or Just Ask…
…People to follow you. Sounds creepy, but there’s nothing wrong with asking prospects to follow you — YouTubers do it all the time. Just don’t do it as explicitly; instead of asking for follows on every post, try to highlight what non-followers might be missing out on. Better still, tease them with small bits of content that’s coming up shortly, and which they wouldn’t want to miss.
The notion of separating offline and offline marketing efforts is as outdated as a floppy disk. If anything, making the two work in sync should be a no-brainer. It’s worth repeating that there’s no harm in encouraging people to follow your online presence. Likewise, you can use your Instagram feed to invite both prospective buyers and industry fellows to connect with you in person.